DESIGN
I worked at a highly successful startup called ButcherBox for 4 and a half years. In September of 2017 I started as a designer there making basic ads for Google, Facebook, and email. From there I moved to Senior Designer (May of 2019) and started focusing more on web design while also taking photos of ButcherBox products. Since August 2020, I worked primarily as a photographer while filling in on design needs when needed.
Website
When I joined ButcherBox in 2017 they had an existing website but it needed revamping. When I joined I had the pleasure of working on the About Us, Account, and Recipes pages. In 2018 I worked on updating the homepage, creating a new Sourcing page, and a few new landing pages. I also started working on a design system in Sketch. I worked with Sketch well into 2019 and continued helping build out the website design system. Using this system I redesigned the whole member experience side of the ButcherBox website. This involved designing a Member Homepage and generic account pages like Box Settings, Profile and Payment, and Order History to name a few. In 2020 I helped switch over our entire design system from Sketch to Figma. Then in Figma I went in and designed a new Homepage, Sourcing page, About Us page, and long form landering page based off of the design system.
The current ButcherBox website has been tweaked and modified from what I designed, however, it is still using the design system and general framework I creating. Click the button below to visit the current ButcherBox site to view my work in the real world.
Photography
As the ButcherBox photography, I was responsible for brainstorming photo ideas, setting up shoots, lighting everything, taking the photos, and then editing and exporting them for final use. I managed all the photo gear and equipment in the studio, bought (sometimes even made my own) backgrounds, and helped buy and source props. When I started at ButcherBox (Sep 2017) taking photos was not a high priority. In 2019 and 2020 the demand for more photos grew so I started doing more recipe, holiday, and promotional type shoots. In 2021 there was a huge uptick in photo needs and I actually quadrupled my photo output in 2021 compared to 2020.
Click the button to view my entire food portfolio.
Ads
I cut my teeth at ButcherBox making ads for Facebook, Google, the website and email. With so many different uses, every promo ButcherBox ran required a huge number of different sized but similarly designed assets.
While at ButcherBox I designed many different print pieces. For example, I designed a plethora of direct mailers for marketing to send to potential clients. I also made a bunch of print materials that would go in the box when a person ordered from ButcherBox. Lastly, I made signage for our offices and promotional materials for our sales team.